Top Metrics Every PPC Expert Should Track in Google Analytics 4

If you're a PPC Expert in Ahmedabad, you understand the pivotal role that data plays in the success of your campaigns. In the ever-evolving world of digital marketing, staying ahead of the game means not just knowing your audience but also comprehending the intricate details of their interactions with your ads. Enter Google Analytics 4, the powerhouse tool that can provide you with invaluable insights. In this guide, we'll explore the top metrics every PPC Expert should be keeping a close eye on, all within the user-friendly interface of Google Analytics 4. Conversion Rate by Campaign You may have a dazzling array of campaigns running, but what's crucial is how effective they are at converting clicks into meaningful actions. PPC Experts must keep a sharp eye on the conversion rate by campaign. This metric enables you to understand which campaigns are hitting the mark and which ones might need a little fine-tuning. Remember, it's not just about dri...